Sharjah is one of the seven emirates of the UAE and is known for its deep cultural heritage, historical sites, and modern development. It is often called the “Cultural Capital of the UAE” because of its focus on arts, education, and preserving traditions. The emirate hosts major cultural events like the Sharjah International Book Fair and the Sharjah Biennial for Arts, attracting visitors from around the world. The “Sharjah in Our Eyes” group will redesign the identity of Sharjah, focusing on blending Emirati culture and heritage with modern technology that resonates with the new generations. An integrated campaign will be launched to emphasize this concept through a set of visual elements, supported and sponsored by Sharjah Municipality.